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Creative Design Looking Back to the Future

Brand design is about so much more than a logo these days with our multi-media culture. With a proliferation of platforms and the rise of integrated customer experiences, brands need a tight, well-developed strategy to keep everything consistent and on-target. The world of design is constantly updating and so do best practices. When an emerging […]

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SEO for Positioning Your Business Ahead of the Competition

Search engine optimization (SEO) is the process of improving how you appear in search results when potential customers look for your products or services online. When properly performed, SEO allows your website and online profiles to rank higher on the search engine results pages (SERP), highlighting your presence ahead of your competitors and increasing the […]

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Open New Doors with an Optimized Website

In this day and age, 85% of people use the internet to locate a business. Businesses with fully optimized websites rank higher in search engines and are the first to be found, first to get the consumer’s money, and first to drive their competition out of the market. People want ease and convenience in a […]

Digital Marketing for Manufacturing

The age of digital marketing has empowered manufacturing leaders to become much more involved in growing their businesses.  Manufacturers who fall behind the trends of using digital marketing risk losing profits to their competitors who are actively engaging in digital marketing. Whether your purpose is to increase your online awareness to a targeted audience, maximize […]

How Google is Connecting Keyword Relevance to Websites

Rand Fishkin (Moz.com) does an excellent job of sharing how Google continues to move beyond just reading pages, instead attempting to truly understand what they’re about. Rand states that the engine is drawing connections between concepts and brand names and it’s affecting SERPs. He explains just what Google is doing, and how we can help […]

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Streamline Aquatics Website

With it being several years since we designed Streamline Aquatics previous website, Brand Abound was given the assignment to update the look and feel and also integrate WordPress CMS. Utilizing a cool interactive WordPress theme, we were able to design and develop a very attractive and engaging website quickly and cost-efficiently. Included in the project […]

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Elements of Great Logo Design

A lot of thought and creative energy go into producing a high quality logo. Some of the most popular and recognizable logos we know are also some of the simplest, but getting to that design includes integrating a few core elements. Here are 5 keys to a great logo design: 1. Simple. A logo should […]

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Crafting Your Story

This could be the best story you have ever read. People are interested in things that they can relate to and feel some emotion for as it gives them a sense of connection. Everyone is unique, everyone is a little different. It is these real and sometimes unusual characteristics that help build our character and […]

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Design Tips & Tools

This could be the beginning of something really cool. We will be posting some of our tried and true tips and tools for graphic and web design. Over the years, we have seen many new developments in the design industry for both traditional and, of course, digital marketing. While some are simple time savers, there […]

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How is Your Social Life?

Okay, we will be talking business-related here. Get out of your comfort zone and post something that could be relevant and of interest to your customers and prospective customers. Areas we are constantly helping businesses with are developing a brand message and voice, creating a content strategy and putting together a realistic editorial calendar. The […]